Jia Jiang vs. Brandon DesJarlais: Keynote Speakers on Fear and Courage

Brandon DesJarlais ·

Published by Brandon DesJarlais. This guide compares publicly described speaking approaches to help event planners evaluate fit; it does not imply affiliation or endorsement.

Jia Jiang and Brandon DesJarlais belong on a speaker shortlist when an audience needs help taking action despite discomfort. The most useful distinction is the problem your event needs to address: fear of rejection, or decisions involving uncertainty, risk, and pressure. That distinction gives a planning team a clearer starting point than a general request for inspiration.

Jiang is known for exploring rejection through deliberate practice. Brandon's Finding Fearless keynote uses a four-part framework for navigating fear: Clarity, Calculation, Composure, and Courage. The overlap is meaningful, but the two perspectives give an event different organizing themes.

What each speaker brings to the comparison

Jiang's TED talk, What I Learned from 100 Days of Rejection, describes seeking rejection through everyday requests and discovering possibilities he had expected to be closed. TED also identifies him as the author of Rejection Proof. His current website expands the conversation to discipline, resilience, and achieving ambitious goals. TED speaker profile, Jia Jiang's official website

Brandon draws on downhill skateboard racing and stunt work to discuss acting while fear is present. His framework asks people to identify what matters, evaluate risk, steady themselves, and choose a next step. His longboarding career supplies the athletic context; the keynote applies those ideas to decisions and conversations beyond sport.

Planning question Jia Jiang Brandon DesJarlais
What public theme anchors the comparison? Rejection, resilience, and taking action toward ambitious goals Fear, calculated risk, composure, and courageous action
What experience introduces the subject? The 100 Days of Rejection experiment Downhill racing, stunt work, and community leadership
What question could organize your event brief? What are people avoiding because someone might say no? What decision are people postponing because certainty has not arrived?
What should you confirm directly? How the proposed session addresses your audience's particular form of rejection How the 4C Framework connects to your audience's decisions and pressures

These are starting points drawn from public positioning. They do not establish everything either speaker can cover, or how a particular event would be customized.

Start with the behavior you want to change

Imagine a sales team that knows its product but delays follow-up, avoids requesting introductions, or hesitates to ask direct questions. Rejection is a concrete organizing theme here. A brief for Jiang might focus on the moments when an anticipated no stops a useful conversation before it begins.

Now imagine a leadership team postponing a decision because several imperfect options remain. Its challenge may involve risk assessment, emotional pressure, and communication as much as rejection. A brief for Brandon could center on using the 4Cs to examine that decision and identify a responsible next move.

Neither scenario automatically determines the booking. A sales team can also need better judgment under pressure, and leaders can avoid decisions because they fear disapproval. The exercise is to identify the dominant obstacle and ask each speaker how they would approach it.

Separate a useful experiment from an unnecessary risk

An event about courage should help people think carefully about what action makes sense. Asking a colleague for feedback and committing a company to a major investment require different preparation.

Before briefing a speaker, list three examples from your audience's work. For each, note the possible downside, who else is affected, and whether the decision can be reversed. This gives the conversation enough detail to move beyond familiar phrases such as “get outside your comfort zone.”

For a rejection-focused session, discuss what a respectful, useful request looks like in your setting. Courage does not require persistence after a clear boundary. For a session on uncertainty, discuss the difference between information that could change the decision and information people are collecting to delay it. Those are useful planning questions regardless of whom you book.

Give the keynote a place in the program

A keynote can introduce shared language, but the event team still needs to decide what happens around it. Consider whether participants will have time to apply an idea before returning to their normal routines.

At a sales kickoff, a short follow-up exercise might ask attendees to identify one appropriate conversation they have postponed. At a leadership retreat, a facilitated discussion could examine a pending decision through its purpose, risks, pressures, and next step. These are suggested program designs, not promised components of either speaker's service. Confirm the scope directly.

You can review Brandon's published formats and event information in his speaker kit. Compare the proposed session with your actual agenda, including the time available for questions and reflection.

Questions to put in your speaker brief

  • What specific action are participants currently avoiding, and what does that avoidance cost them?
  • Is the main obstacle another person's possible response, uncertainty about the choice, or both?
  • Which workplace example would help the speaker understand the audience without exposing confidential details?
  • What should attendees be able to discuss more clearly after the session?
  • Who will lead the follow-up conversation, and what time is reserved for it?

Frequently asked questions

Are Jia Jiang and Brandon DesJarlais interchangeable speakers?

They share an interest in moving through fear, but their public positioning offers different entry points. Jiang's rejection work provides a focused lens on asking and facing a possible no. Brandon's 4Cs organize a broader conversation about risk, pressure, and action. The event brief should determine which emphasis fits.

Which is more relevant for a sales event?

Start with the team's actual challenge. Avoiding outreach may suggest a rejection-centered brief. Hesitation during uncertain or pressured decisions may suggest a different emphasis. Ask for a proposed session description before deciding.

How should an organizer compare proposals?

Compare the stated audience problem, session structure, examples, participation expectations, and follow-up options. Obtain current commercial and logistical details directly. If Brandon's approach matches the brief, share your audience and goals through his event inquiry page.

Related guides

Explore Brandon’s Finding Fearless keynote and speaker kit.